The Cronic Automotive Group recently celebrated its 25 years of partnership with Chrysler.
To mark the anniversary, dealer Wanda Cronic Howell was presented a plaque by Michael Price, area sales manager for Stellantis, the new name of Chrysler since its merger with PSA.
“I am so pleased to be a member of the Chrysler family and so proud to celebrate this anniversary,” said Howell. “I became a dealer with Chrysler when my father and I bought this second dealership in 1996. It has been a very good partnership with Chrysler.”
For his part, Price said Chrysler was “very proud” of Cronic and noted the strong sales performance of the local dealership.
Howell said that being in business for 25 years with the Chrysler Corporation was an accomplishment of which all Cronic employees were proud.
“According to the U.S. Commerce Department, while two out of three small businesses survive their first year of operation, only about twenty% of them will still be in operation ten years later,” Howell said.
The Cronic Automotive Group was begun by J. A. and Freda Cronic in 1975 marketing Chevrolet cars and trucks in a downtown location.
They now have three dealerships offering eight lines — Chevrolet, Buick, GMC, Nissan, Chrysler, Jeep, Dodge and RAM — on both sides of North Expressway about halfway between Georgia Highway 92 and the Atlanta Motor Speedway. In addition to the new car lines, the dealerships offer more than 400 used cars and trucks.
When the business first moved to North Expressway four decades ago, they were housed in a former farm equipment showroom. Today, they have made major improvements to the Chevrolet Buick GMC facility, constructed a multimillion- dollar sales and service showroom for Nissan, and are planning renovations to the existing Chrysler facilities.
“The citizens of this area — Griffin, Spalding, and the surrounding communities in the Southern Crescent — have been very supportive of our businesses,” said Howell, “and we have always tried to be supportive of them.”
Cronic is an active supporter of a variety of athletic, educational and community organizations. Howell, along with her husband, serves on The Salvation Army’s advisory board. She is active with the local chapter of the American Business Women’s Association (where she serves as scholarship chairwoman), is active with the Business and Professional Women of Fayette and Coweta, and is a member of the Griffin-Spalding Development Authority. She is also a member of the board of directors for the Georgia Automobile Dealers Association (GADA).